We could not be more excited to share that our highly anticipated portable sensor, Nima, will be available in the U.S. for limited pre-orders starting Tuesday, Oct. 20.
Nima is a discreet device that allows you to test samples of food for unwanted ingredients in about two minutes, starting with gluten.
People who have food sensitivities, myself included, are always worrying if food is safe to eat, especially outside the home and in social settings. This anxiety often dominates our lives and restricts not only the foods we eat, but our activities as well. Nima alleviates the stress around unknown ingredients by providing more data about our food, delivers social freedom and makes mealtime enjoyable again.
The first product of its kind on the market today, Nima is:
Discreet: Nima is a handheld device that fits in a pocket or purse for testing on-the-go. Its size also makes it inconspicuous when dining out or in social situations.
Easy to use: The chemistry and hardware components of Nima work hard so consumers don’t have to. In three easy steps, users can sample their food and test it for gluten.
- Step 1 – Place some food into the disposable capsule and screw on the cap.
- Step 2 – Insert capsule into the device.
- Step 3 – Press the power button and begin testing.
Fast: In approximately two minutes, Nima will display the test result.
Sensitive: Nima will identify if a food has at least 20 parts per million or more of gluten. The U.S. FDA rule for gluten-free labeling requires food to have less than 20 ppm of gluten.
Social: Nima will offer a community component on smartphones with the ability to share food test results with other users via an iPhone app, coming in 2016. App users can view previous test results before dining out and report new results from their own meals.
Gluten is just the first of many proteins for which we developed Nima. Tests for peanut and dairy are already in the works to be released after gluten.
The retail price of a Nima starter kit, which includes the reusable sensor, three disposable test capsules, a charging cable and a carrying pouch, is $249. Starting Tuesday, Oct. 20, Nima will be available for limited pre-orders at a discounted price:
- For the first five days of the pre-sale, a Nima starter kit will be available for $179 until Sunday, Oct. 25 at 11:59 p.m. PT.
- Starting Monday, Oct. 26, Nima starter kits will be available for $199 until limited quantities are sold out.
- During the pre-sale, additional 12-packs of test capsules will be available for $47.95.
Nima pre-orders will be sold online only on the Nima website starting Tuesday, Oct. 20 at 9 a.m. PT. Nima starter kits will be shipped to customers in mid-2016, followed by the general availability of the device.
We have updated our FAQs, so please review if you have specific questions about the device or the sale.
The Nima team is incredibly excited to have developed this product to bring greater food transparency to all. The emails, comments and stories you have shared inspire us every day. We can’t wait to get Nima into your hands.