Company adopts Nima product name as global brand identity
6SensorLabs today announced it has raised $9.2 million in Series A funding led by Foundry Group, with participation from Upfront Ventures, SoftTech VC, SK Ventures, Lemnos Labs, Mitch Kapor and Matt Rogers, founder of Nest. The company also announced that it will operate under its consumer-facing Nima brand to consolidate into a single, cohesive identity, effective immediately. The round and rebrand follow an enthusiastic consumer reception of the pre-sale of its first product – a portable sensor that detects gluten in food and the company’s first product.
“This round of funding will allow Nima to deliver on its mission of creating a range of devices that test food for various proteins and substances beyond gluten, helping as many people as possible live their healthiest lives,” said Shireen Yates, CEO and co-founder of Nima. “The Nima brand is widely accepted and synonymous with our company and products, and this focus will strengthen our marketing approach as we prepare to launch new products on the Nima platform.”
Nima will use the funding to fuel the development and release of food sensors for peanut and milk already slated for release in 2017, R&D on additional proteins and substances, as well as ramp its software and services side of the business via its connected mobile app. In the past year, Nima opened pre-orders for its highly anticipated gluten sensor and won the esteemed TechCrunch Hardware Battlefield competition at CES 2016.
“Options for understanding what’s in our food are minimal, and Nima has the vast potential to fulfill a visceral need in the food transparency sector,” said Brad Feld, managing director of Foundry Group, who assumes a new seat on Nima’s board of directors. “Nima leverages human computer interaction to provide the community with better data about our food to potentially save lives – in five years, we’ll wonder how we ever lived without it.”
Nima is entering its final round of beta testing before it ships to consumers later this year. Beta testers have called the device “life-changing” as it empowers them to feel confident about what they’re eating and enjoy their food in all manner of social settings.
To date, Nima has raised a total of $14 million, including financing from original investors Upfront Ventures, SoftTech VC, SK Ventures, Lemnos Labs and Mitch Kapor.
The company’s former website (www.6sensorlabs.com) will direct to http://nimasensor.com and company email addresses will migrate to @nimasensor.com suffix. Nima can still be pre-ordered on the Nima website.
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